Three souls. One contemporary vision.

From everyday urban life to sporting heritage, through to the most sophisticated minimalism:
each of our brands is born to accompany different moments of your life.

Alexander Smith

Premium materials, everyday comfort, essential details. Alexander Smith accompanies every moment with character and contemporary elegance.

Smith X

Clean lines, authentic details, materials that follow your rhythm - because every step is part of the game. Smith X is an attitude, an energy that transforms into style.

Alexander London

Contemporary classicism with a whispered elegance, where every creation reveals artisanal excellence in an authentic and natural way. Discover Alexander London.

Brand Alexander Smith

Premium materials, everyday comfort and essential details. Alexander Smith is born to accompany every moment of the day with naturalness and contemporary style.

Versatile sneakers, designed to move effortlessly between daily life and more formal occasions, where elegance and practicality coexist in perfect balance.

Clean lines, authentic comfort and a discreet character that adapts to your rhythm, every day.

Let us accompany you every day.

Alexander Smith
Brand Smith X

Energy, movement and contemporary spirit. Smith X expresses the most sporting soul of the brand through sneakers with a decisive character and dynamic attitude.

Inspired by the heritage world and leisure time, they are born to accompany every experience with lightness, authenticity and personality.

Bold details, contemporary volumes and materials that follow your rhythm, inside and outside the city.

Live the movement.

Smith X
Brand Alexander London

Essential forms, excellence materials and a whispered elegance. Alexander London represents the most refined and minimal vision of the Alexander Smith world.

Sophisticated sneakers, crafted with premium materials and curated in every detail, designed to discreetly enrich even the most sought-after outfits.

A collection that combines contemporary craftsmanship, purity of lines and authentic luxury.

Discover the essence of contemporary minimalism.

Alexander London

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