Alexander Smith x ACBC

Fashion is a reflection of personality, and every day we want to wearwhat truly expresses our uniqueness.

We are aware, however, that this often has a negative impact on theenvironment that surrounds us and that we live in.

We decided to start a path to improve the conditions of the planet and people through a green point of view and through the use of technological innovations.

To do this we have chosen ACBC, an innovative Italian start-up specialized in the design and production of sustainable products (which has already developed collaborations with Armani, Moschino, Pantofola d’oro, Philippe Model, etc.).

Thanks to the collaboration with ACBC, we have decided to give  a new look to what many of our customers call our brand’s ”iconic product”, through a green point of view and through the use of technological innovations.

Starting from 06 August 2020 we have signed a collaboration agreement for the development of a CAPSULE that reflects the identity of both companies:

- Green and Eco-sustainable as regards the ACBC;

- Expressive, bold and minimal as the ALEXANDER SMITH part.