Be unique, make the difference.

Fashion is a reflection of personality, and every day we want to wear what really expresses our uniqueness.

We are aware, however, that this often has a negative impact on the environment that surrounds us and in which we live.

We decided to start a path to improve the conditions of the planet and people through a green point of view and through the use of technological innovations.

To do this we have chosen ACBC, an innovative Italian start-up specialized in the design and production of sustainable products (which has already developed collaborations with important Italian brands).

Starting from 06 August 2020 we have signed a collaboration agreement for the development of a capsule collection that reflects the identity of both companies:

- Green and Eco-sustainable as regards the ACBC;

- Expressive, bold and minimal as the Alexander Smith part.

Thanks to the collaboration with ACBC, we have decided to give  a new look to our Wembley Collection that many of our customers call our brand’s ”iconic product” through a green point of view and through the use of technological innovations. This is the new Eco-Wembley, discover all the collection.